Before you invest money into a lead source, it is critical that you evaluate the options around you. The ultimate goal is to ensure that you get the highest return on investment. You are looking for targeted, qualified MLM leads online that are open to new money making opportunities. The leads should also be receptive about the network marketing industry.
Here are a few more factors you ought to consider before you take out your credit card and purchase leads.
Evaluate your capabilities and come up with a monthly advertising and marketing budget. If your budget is limited, consider purchasing leads. The reason for this is because generating leads – offline or online – is a complicated process for the majority of people.
With a bigger budget, you can purchase a few leads and spend the rest of the money and time generating new leads on your own. The best types of leads are those that you have created yourself. However, if you can buy a huge quantity of MLM leads online and have a follow-up strategy in place, you are more likely to succeed.
If you have a family and a 9-to-5 job, you might not have a lot of free time on your hands to build and generate leads for your business. If this is the case, consider purchasing aged MLM leads. When you do this, you always have an individual you can call upon and share the business opportunity you have. Conversely, if you are doing MLM business as a full-time occupation, spend about 50% of your time generating new leads and the rest following up on current leads.
Your Marketing Skills
If you are just starting out in the industry, purchase aged leads until you have honed your marketing skills. Critical in this business is the ability to generate leads. Without someone else to share in the business opportunity, you are likely to go out of business soon. As a novice, devote at least an hour a day to developing your skills. Take courses and read books on Pay-per-Click (PPC) advertising and social media as well as any other online advertising techniques.